Child Safety Standards

Effective August 19, 2026

Poof has zero tolerance for child sexual abuse and exploitation (CSAE). This page sets out what is prohibited, how we enforce it, and how to reach us.

What is prohibited

The following are strictly forbidden on Poof and are grounds for immediate and permanent removal:

• Child sexual abuse material (CSAM), or any sexualized depiction of a minor, real or generated.
• Sexualization of minors in any form, including in captions, comments, display names, or usernames.
• Grooming, sextortion, solicitation, or any attempt to make sexual contact with a minor.
• Trafficking of minors, and promoting, facilitating, or seeking any of the above.

These rules apply to every part of Poof — photos, captions, comments, display names, and usernames.

Minimum age

Poof is not intended for children under 13, or a higher minimum age where local law requires it. Accounts we identify as belonging to someone under the minimum age are removed.

How Poof is designed

Poof is a private, friends-only app. Photos are visible only between people who have both accepted a friend request. There are no public profiles, no public feed, no discovery of strangers' content, and no direct messaging — there is no way to browse or contact someone you are not already connected to. This does not eliminate risk, but it removes the open-audience surface these harms most often rely on.

Reporting

Every photo, profile, and comment in Poof can be reported from inside the app, and any account can be blocked. Reports of child safety violations are prioritized ahead of all other reports.

You can also report directly to [email protected]. You do not need a Poof account to contact us.

What we do about it

We review reports of CSAE, and where a report is substantiated we remove the content, terminate the accounts involved, and preserve the associated records as required by law.

We report apparent child sexual abuse material to the National Center for Missing & Exploited Children (NCMEC), and cooperate with NCMEC's CyberTipline and with law enforcement as required by applicable law.

Compliance

We comply with applicable child safety laws in the jurisdictions where Poof is available, including United States federal reporting obligations, and with the child safety policies of Google Play and the Apple App Store.

Point of contact

Child safety concerns, including reports and requests from law enforcement, can be sent to [email protected]. Please put “Child safety” in the subject line so it is routed ahead of general support.

If a child is in immediate danger, contact your local emergency services first.

Other resources

In the United States, reports can be made to the NCMEC CyberTipline at report.cybertip.org or 1-800-843-5678.